Simple Steps for Real Estate Success
Becoming a successful real estate agent need not be a daydream; it can be a reality if you put in the proper dedication! Most people don’t become successful by chance. Instead, through implementing a carefully formulated blueprint, they begin their ascent. You could even call it "The Realtor’s Plan for Success."
1. Be a Team Player
Being a "lone wolf" may sound appealing at first, but it won’t give you the much-needed perks of having a pack to have your back. Connecting with an established brokerage offers many benefits. For one thing, you will have the brokerage name behind you, which gives you added advantage and influence. This is especially helpful if you’re connected with a known and reputable brokerage. Also, when you have meetings with clients, you’ll have a professional office in which to meet. This kind of comfortable, formal setting is a plus when dealing with new customers.
Being on the team of a reputable brokerage also provides access to seasoned mentors. Mentors are a decisive supporting element for your career. Studies reflect that people who have mentors are more successful in their career, according to Forbes.
2. Build Your "Book of Business"
Another element in ensuring your success as a Realtor is to develop and build your Book of Business. Your Book of Business is a compilation of all your customer data in one location. The secret to establishing a Book of Business is to ensure you consistently generate new leads so that you are gaining new customers. Without new clients, you won’t have any foundation at all to work with. Here are three ways to grow your client base and simultaneously expand your Book of Business:
- Enhance your relationship with existing clients. Good clients are helpful for referrals and possible future work, as well.
- Promote your knowledge through indirect methods. You can achieve this by speaking at a school on career day, writing about topics in your field, and so on. This allows potential customers to see that you are knowledgeable about the industry.
- Ensure you have a well-developed website. Keep a steady stream of updated, relevant content on the site.
3. Use the Right Tools
From the right office spot to host your clients to a reliable vehicle, the right tools matter! Even the software you choose is a critical component of your Realtor's toolkit.
One of the most important tools at a real estate agent's disposal is automation and scheduling software. This ensures you can not only plan a proper schedule but keep the momentum going with client follow-up and care.
4. Develop a Plan—Then Execute It!
Even the best real estate agents need to have a plan and stay organized to keep the momentum going. Without a plan, life’s interruptions and distractions will undoubtedly take over. A Realtor’s plan should include a comprehensive schedule.
Start your week off right; make a place on your schedule for all the high-priority tasks you must accomplish in the upcoming week. Some of these may include:
- Contacting customers and scheduling viewings
- Handling relevant paperwork such as contracts
- Contacting inspectors, contractors, or other necessary professionals
- Generating new leads
- Creating new content for your website
- Staging a home
- Networking with new contacts
As you map out your week, you’ll see that you are mapping out a plan for accomplishing your goals. Each time you check off one of your tasks, you’re achieving what it takes to be a successful real estate agent.
5. Find Your Niche
Increase your sales by specializing in a niche market. Many real estate agents have discovered that there is more benefit to getting into a niche market than spreading yourself thin in every market. The real estate business has several niches from which to choose. Maybe you already have your area of expertise—if not, perhaps you have an area in which you’re interested. If so, then it’s time to dive in and carve out a spot to call your own! You’ll discover that when people get word that you are an expert in a given area of real estate, you will be sought out. This, in turn, drives your career upward.
You may be wondering to what type of real estate niche you could direct your efforts. Here are a few that are worth considering:
- Homes for first-time buyers
- Newlywed buyers
- For sale by owner homes
- Short sale homes
- Distressed homes
- Fixer-upper homes
- Single buyers
- Senior homebuyers
- Luxury homes
- Vacation homes or second homes
- Recently divorced buyers
- Condos or townhomes
Once you get settled on the niche, market yourself accordingly. Take time to learn what your prospective buyer or seller is like:
- What are their needs?
- How do they think, feel, and react?
Answering these questions will help you connect with them and appeal to them when doing business with them. It’s essential that you take the time to get to know the clients you will be serving!
6. More Information Is Better!
Becoming a successful real estate agent doesn’t happen overnight. However, by implementing a strategy and connecting with an experienced brokerage, you’ll be well on the way to achieving your goals. If you’re wondering what the next steps are in the journey to a successful career in real estate, look no further! Join the MARK Z. Real Estate Team!